Giới thiệu
Michael J. Jordan, Global Communications expert Author, The Global Communications Toolkit Founder, The MJ Method Communications Consultancy Course Description: Objective. You may be pursuing – or already producing – Conscious Fashion. But can you prove it? With concrete, credible, verifiable evidence? Published transparently on your website and social-media channels? If not, don’t be surprised if your skeptical audience of consumers, clients, investors, donors, media, watchdogs, and other stakeholders hit you with that dreaded accusation: Greenwashing.That said, many of you may be too hard on yourselves: ‘But and't worry. All you need is the courage to try. In this Workshop, Michael 1) shares his toolkit to demystify how exactly you can produce persuasive, evidence-driven content, then 2) leads you, step by step, to create your own sample of what he calls Strategic Storytelling. By workshop’s end, he guarantees you a piece of content – like your Brand Story – that’s near-ready to publish on your LinkedIn platform, if not your brand’s website. This evergreen piece can remain there for years, as the brand-building foundation of all your future evidence-driven content. Session #1: Strategic Storytelling: How to Avoid the Greenwashing Accusation Consider Your Target-Audience: The Strategic Role of Empathy & EQ Show, Don’t Tell: The Need for Concrete, Credible, Verifiable Evidence Four-Step Jordan Formula: The Trainer’s Strategic Communications Tool Four Types of Content: To Build Your Brand & Prove Your Impact Where to Start: A Roadmap to Identify & Unearth Your Impact & Evidence Session #2: What’s the Story: Identifying the Most “Symbolic” Human Stories Connect the Dots: Turning a Simple Feature into an “Impact Story” The Fork in the Road: The Trainer’s Strategy to Illuminate Impact The Diamond: The Trainer’s Own Storytelling Structure Write Your Story: Brainstorming an Outline for You to Follow The Path Forward: Strategizing Other Content for Your Brand