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Resortwear 2025: The Palm Tree; A Sustainable and Cultural Fashion Statement

Britta Cabanos

Palm Tree Market Trend 2025
Palm Tree Market Trend 2025

Resortwear 2025: The Palm Tree Trend – A Timeless Icon Reimagined

Palm trees have long been a symbol of escape—tied to the carefree spirit of island life, warm breezes, and tropical getaways. As we look ahead to Spring/Summer 2025, this iconic motif is making a return to resortwear in fresh, innovative ways. But before we dive into what’s new, let’s take a moment to explore the rich history behind palm tree prints in fashion.


A Look Back: The History of Palm Tree Motifs in Textiles

The use of palm tree imagery in textiles dates back centuries, particularly in tropical regions where the motif became a cultural symbol. One of the most recognizable iterations is found in Hawaiian prints, which have played a significant role in fashion since the early 20th century.


Hawaiian, or "Aloha," shirts first gained popularity in the 1930s, influenced by traditional Japanese kimono fabrics, Filipino barong shirts, and Chinese silks. Early versions were often handcrafted from imported textiles, with bold, nature-inspired motifs—including palm trees, hibiscus flowers, and ocean waves—reflecting the lush landscapes of Hawaii. By the 1940s and ‘50s, Hawaiian shirts became a global phenomenon, worn by Hollywood stars and tourists alike, symbolizing leisure and adventure.


In the mid-century, batik and hand-block printing techniques—borrowed from Indonesian and Polynesian textile traditions—also found their way into resortwear, adding depth and artistry to tropical designs. The hand-drawn, organic quality of these prints helped shape the vibrant, sun-soaked aesthetic we associate with vacation-ready fashion today.


Runway Looks Resort 2025


Palm Trees in Resortwear 2025: A New Take on Tradition

While palm tree prints have always been a staple of resort fashion, this season, designers are pushing the boundaries beyond traditional fabric prints. For Spring/Summer 2025, we’re seeing an elevated approach where palm leaves take on a more dimensional and textural form.

Instead of just appearing as flat, repeated motifs, palms are being reimagined through hand embroidery, laser-cut perforations, beaded embellishments, and appliqué trims.


embroidered and beaded palm tree motif
Beaded and embroidered palm tree motif

Brands are exploring different materials and textures, incorporating elements like raised relief surfaces, metallic threadwork, and rhinestones to trace the natural contours of the leaves. This technique adds both visual contrast and tactile depth, making each piece feel luxurious and handcrafted.


appliquéd palm trees on white beach cover up
Appliquéd Palm trees

These new applications echo traditional textile practices, from Jacquard weaving—which allows for subtle texture variations—to broderie anglaise-style perforations, often seen in vintage resortwear. The result? A modern take on a beloved classic, blending artisanal craftsmanship with contemporary resort aesthetics.


Designers Embracing the Palm Tree Aesthetic

Several forward-thinking brands are leading the charge in palm tree-inspired resortwear:


Orlebar Brown: Precision and Purpose

Orlebar Brown has elevated the palm tree motif with meticulously designed pieces that blend style and sustainability. Their latest collection features:

  • Swim shorts with photorealistic palm leaf prints

  • Lightweight shirts that capture the essence of tropical landscapes

  • Innovative fabric technologies that minimize environmental impact



    Desmond & Dempsey
    Desmond & Dempsey

Desmond & Dempsey: Artisanal Approach

This brand takes a more artisanal approach, offering:

  • Hand-drawn palm print pajama sets

  • Lightweight cotton pieces that tell a story

  • Commitment to sustainable production practices


    Summersalt
    Summersalt

Summersalt: Inclusive and Eco-Conscious

Summersalt brings a fresh perspective with:

  • Recycled fabric swimwear featuring palm leaf designs

  • Inclusive sizing that celebrates diversity

  • Minimal environmental footprint



Palm tree trend board
Palm Tree Mood Board

When embracing this trend, conscious fashion lovers should consider:

  • The sustainability of the fabric

  • The authenticity of the design

  • The versatility of the piece

  • The cultural significance of the print




A Trend with Deeper Meaning

What makes the palm tree motif so compelling in 2025 is its ability to tell a story. Each garment becomes a conversation about:

  • Global cultural exchange

  • Environmental responsibility

  • The beauty of natural design


The Timeless Appeal of the Tropical Trend

The resurgence of the palm tree motif speaks to the enduring appeal of nature in fashion. Whether through bold, heritage-inspired prints reminiscent of vintage Hawaiian shirts or intricate, three-dimensional embroidery, designers continue to find new ways to celebrate the effortless beauty of the tropics.



Looking Ahead

palm tree trend board
Palm Tree Mood Board
Color Palette
Color Palette

For designers and brands, this trend presents an opportunity to embrace both nostalgia and innovation—breathing new life into an iconic symbol that has defined resortwear for generations.


As fashion continues to evolve, the palm tree stands as a symbol of hope, resilience, and connection. From the beaches of Hawaii to the runways of Paris, this iconic motif continues to inspire designers and consumers alike.


Do you have a favorite vintage Hawaiin palm tree shirt? Share it with us!

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