Dec 15, 20212 min read

O’Field; American Made Luxury Brand

Updated: Apr 14, 2022

Our Mission

O’ Field Apparel is an emerging Portland-based fashion brand, notable for its focus on western styling, plaid mixing, and luxurious wool fabrics, delivering sustainable and accessible, made-in-America luxury.

Our Story

As a fifth generation sheep rancher and Oregon native, designer and wool ambassador Maddie Iverson draws inspiration from her family’s rich heritage in sheep ranching and the wild west and her time spent working in London. With a love of agriculture and expert knowledge of textiles and design – Maddie is an unusual fashion creative with a bright and fresh perspective on sophisticated western style and strives to build a bridge between American agriculture and the fashion industry.

Combining expert craftsmanship with exciting use of color, pattern, and texture, each piece tells a story of heritage and history.

Using the finest quality materials, each O' Field piece is designed and made by Maddie Iverson in her studio in Portland, Oregon. Her focus is on producing sustainable and luxurious heirloom pieces that will last lifetimes, build memories, and bring people together. She loves collaborating with other designers and makers as well as sourcing locally and using overrun, vintage or recycled textiles when possible.

Meet the Designer

Maddie Iverson is a graduate of Oregon State University with a Bachelors of Science in Apparel Design and Minors in Business and Entrepreneurship. She has worked in the fashion industry around the world including London and her hometown of Portland, Oregon. With over eight years of freelance graphic design, floral design, and event planning behind her, she approaches fashion design fabric first with an analytical mind and an artists’ spirit.

Maddie’s design philosophy focuses on exploring clean lines, artistic and lush details, and statement making pattern play. Integral to her collections is blending her entertainer’s heart and northwest sensibilities while balancing the wild west with urban sophistication.