Adapted September 18th, 2023
Written by Contributing Author Sharon Redd
Hello there! Is everyone ready for fall? I love the fall; the crisp air leaves changing colors and pulling out my sweaters. Fall also brings the season of going back to school. Growing up with a father who was a college professor, we were surrounded by college life, and every fall there was a buzz of energy as students came back to campus.
With back to school in mind, what better way to spend the fall and upcoming winter than to learn something new, brush up on some dusty skills, or just explore something you're curious about? IFD Connect has an exciting lineup of online classes, led by industry experts starting this fall. Explore our workshops and treat yourself to learning something new!
Enjoy our article below, written by Contributing Author Sharon Redd- Thank you Sharon for the tips!
If you are just starting in the creative field, then you will probably know how difficult it is to build a solid reputation for yourself, especially if what you do is for a very niche market as is. Nonetheless, there are ways and means to make your presence known to get known as a fashion creative & here at Inside Fashion Design we share how.
1. Don't be shy about branching out
If you want to get known as a Fashion Creative you mustn't be too shy to branch out and try different avenues you might not have considered before. For example, if you haven't discovered the benefits of creating your own YouTube channel, then this may very well be your pathway to success as YouTube is one of the reigning platforms currently for marketing unique content online.
As for social media, online banners can work exceptionally well at grabbing your audience's attention. Moreover, when setting up a social media profile, most platforms allow for a banner to be inserted under your profile to represent who you are and what you do. Furthermore, choosing to leave one out can actually be discrediting to your brand. Therefore, it is better to use this marketing tool to ensure that whoever lands on your page stays on it to find out more about you. With a banner template, you can choose from ready-made templates online and then add the relevant text, font, colors, animation, and videos to put on your Twitter, Facebook, or YouTube channel.
2. Collaborate with someone who has
achieved your desired level of fame
If you are just starting in the creative field and looking to get known as a Fashion Creative, look for someone you aspire to be like and who you look up to. It could be a good opportunity to collaborate with that individual. Keep in mind, that a good collaboration means ensuring there is a beneficial mutual relationship between the two of you so that you can reach those untapped audiences that are likely to catapult your brand even further.
3. Build a stellar portfolio
Your portfolio will represent what you do best; hence, it should only be examples of your best work yet. Furthermore, it is your resume. Therefore, you’ll want to make it as comprehensive as possible without giving too much away. Again, it's about highlighting what you do best in as attractive a manner as possible so that people want to find out more about you.
4. Focus on a business plan
Suppose you have concentrated on building a creative business of your own, and you want to ensure that it's represented as well as possible. One of the ways you can do this is by creating a business plan that will outline how you intend to establish your company. Moreover, many of the details you'll want to make sure you include revolve around how you intend to structure your business; and what your marketing plan will entail as far as getting your craft and your brand out there and on the lips of your target audience; what your game plan for raising startup capital will include, etc.
1. Increased Clarity
A business plan can bring clarity to the decision-making process regarding key aspects of the business such as capital investments, leases, resourcing, etc. You can't do everything. A good Business Plan will help you identify business-critical priorities and milestones to focus on.
2. Creation of a Marketing Roadmap
Marketing is an important aspect of a business plan. It helps to define your target market(s), target customers, and how you will promote and place your product/service to these markets/customers.
3. Support for Funding
Whether you’re seeking credit from a bank or capital from investors, a business plan that answers questions about profitability and revenue generation is often required.
4. Helps to Secure Talent
For a business to succeed, attracting talented workers and partners is vital. Part of a business plan’s purpose is to help bring in the right talent, at the right time. Staff wants to understand the vision, how the business will achieve its goals, and how they can contribute to this in their own roles.
5. Provides Structure
A business plan provides structure and defines business management objectives. It becomes a reference tool to keep the business on track with sales targets and operational milestones. When used properly and consulted regularly, it can help measure and manage your priority areas of focus.
In the beginning, getting the attention you need to be a strong contender in your industry will usually require significant effort. But this really all depends on the time and effort you're willing to put into your strategy so you can reap the rewards of the creative energy and effort you put into it.
By Contributing Author, Sharon Redd.
"Sharon Redd created Live All the Way to help others live life to the ABSOLUTE FULLEST. She believes life all the way is a life with all the toppings! It’s ordering guacamole and queso at the restaurant. It’s wearing those bright pink shoes, no matter what anyone else thinks. It’s using your formal china for every meal and hugging your friends every time you see them. It’s eating ice cream for breakfast and so much more. Her goal, each and every day, is to live all the way and her mission is to help others do the same."
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