How to design Sustainably with Denim, Worlds Most Loved Fabrics
- Britta Cabanos
- Apr 7
- 3 min read
Today we diver further into Denim, featuring this brand we discovered called NOWA. In a world where conscious choices matter more than ever, NOWA Jeans is leading the charge in reimagining what fashion can be. Short for “No Waste,” NOWA isn’t just a denim brand — it’s a movement rooted in sustainability, creativity, and meaningful impact. We have a love affiar with Denim, but it has been one of hte most damaging materials to make- that is changing as we witness more brands changing the process to become sustainble.
Are you wowrking with Denim in your brand assortment? Creating a one of a kind upcycled denim design? Let us know- we would love to hear about it and SEE your creations....post in the comments!
Turning Waste into Worth
A powerful idea is at the heart of NOWA’s philosophy: waste isn’t the end — it’s the beginning. Instead of viewing discarded materials as useless, NOWA sees them as untapped resources filled with potential. By breathing new life into fabrics that would otherwise end up in landfills, the brand helps reduce environmental harm while proving that style and sustainability can go hand in hand.
A Passion for the Planet
The production of textiles is one of the most resource-intensive processes in fashion, requiring enormous amounts of water, energy, and chemicals. NOWA is flipping the script. By working with materials that have already gone through this demanding process, such as recycled cotton and polyester, they drastically cut down on new resource consumption and do it with heart. Every jeans and jacket is a testament to their love for the Earth and commitment to doing better for future generations.
Fashion That Feels Good — In Every Way
Let’s be real: we all want to look and feel good in our clothes. With NOWA, you don’t have to compromise. Their recycled denim pieces are not just stylish, but also designed for your comfort. From perfectly fitted jeans to effortlessly cool jackets, each item tells a story of purpose, progress, and positive change.
Verified Sustainability
Sustainability isn’t just a buzzword for NOWA — it’s a commitment backed by action and accountability. The Global Recycled Standard (GRS) certifies all their recycled fabrics, ensuring environmental integrity and ethical practices. Their production partner is also recognized with a gold standard certification by the Brazilian Association of Textile Industries, reflecting a strong commitment to social responsibility.
Did you see our featured theme this month? It's all about Denim! And NOWA's jeans, even though classic and sustainable, fit right in with our Denim Trend Report here
Explore the Collection
NOWA’s collection is as inspiring as its mission — offering a curated range of consciously made denim that’s bold, modern, and made to last. Whether you’re building a more ethical wardrobe or simply love great jeans, NOWA invites you to be part of something bigger.
NOWA Jeans isn’t just creating denim — they’re creating change. With every piece, they prove that fashion can be beautiful, responsible, and full of hope for a better tomorrow.
Visit nowajeans.com to explore their sustainable collection and join the journey toward a world without waste. Start your sustainable fashion journey with NOWA Jeans today!
To learn more about Denim, its past and future, check out this post:
The Story of Denim: From Nîmes to Modern Sustainabilit
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