“Whatever we do carries on to the next generation". The sustainability mindset for Aysegul began with this conviction and she treats it as if it is her life's purpose. As we change and adapt, our behavior is passed on to future generations.
After first navigating the challenge of finding clothing for herself, Aysegul decided to start her contemporary plus-size brand, Shegul. Shegul designs knock down stereotypes and empower women, making them feel confident and look beautiful. She is passionate about empowering women on the journey to sustainability while serving her community.
In this Ethical Fashion Fesitval Fireside chat, Rabia Farhang, founder of Bgood collective interviews a former colleague and a long-time friend, Aysegul Ilter of the Shegul brand. Rabia has seen the world as interconnected with all of us having collective responsibility to bring positive change and impact in what we do. Beyond passion, Aysegul is committed to accountability and making future things happen.
Together, Aysegul and Rabia are like-minded change-makers driven to create social impact through their work and businesses. Find out more about how they achieve this through sustainable solutions in this session.
Looks from Shegul NYC.
BGOOD COLLECTIVE & SHEGUL BRAND
Rabia Farhang, is the founder of Bgood Collective, a sustainability agency working with small and midsized purpose-driven companies to improve their impact on the environment and society, and Aysegul Ilter, is the founder of Shegul, a brand founded on the principle of thoughtful craftsmanship. Shegul brand designs are created specifically for the curvier woman, with an eye for finer fabrics and materials; with emphasis on longevity, through superior construction techniques and exceptional fit.
Being aware of the waste and some of the inefficiencies in the fashion industry, and having a new outlook and mindset on using fashion as a force for good to bring about change, both of them have thriving fashion brands. They both knew the values that fashion should represent- sustainability and social responsibility.
Today, her sustainability journey continues as she added a carbon offset project with local villages in Turkey to her impact strategy. Shegul establishes the Carbon Offsetting Program that provides mid-term income to low-income families by planting nut trees.
As we sit down with Rabia and Aysegul, we'll hear more of their personal stories, how they started their own businesses, the challenges they faced, their vision of the future of fashion, and the importance of building a strong community around them.
Additional Resources:
Rabia Farhang on Linkedin https://www.linkedin.com/in/rabiafarhang/
Bgood Collective’s Website https://www.bgoodcollective.com/
Shegul Brand’s Website https://www.shegulny.com/
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