Marketing for the Future: Scaling Your Brand in a Digital-First World

NSTRUCTOR: YOUMIE JEAN FRANCOIS Description: In today’s fast-paced digital economy, mastering marketing strategies tailored for a tech-savvy audience is essential. This session provides a deep dive into marketing and advertising for digital fashion, focusing on building a global presence, leveraging AI for personalization, and creating impactful campaigns. Key Topics Covered: AI in Marketing: Personalizing customer interactions and recommendations to increase engagement. Digital Advertising: Utilizing social media and digital channels for targeted advertising campaigns. Analytics and Metrics: Measuring campaign performance to inform strategy and improve ROI. Benefits: Increased Sales: Targeted marketing efforts lead to higher conversion rates. Sales Predictions: AI analytics provide insights into consumer behavior, enabling proactive marketing strategies. Enhanced Storytelling: Digital platforms offer diverse mediums to tell compelling brand stories. Learning Outcome: Participants will learn to craft effective marketing strategies using AI and digital tools to boost sales, predict market trends, and convey powerful brand narratives.