INSTRUCTOR: CASEY JENSEN
 
Description:
Explore how Augmented Reality (AR), Virtual Reality (VR), and Web3 technologies are transforming fashion into immersive and interactive experiences. This session delves into the potential of 3D worlds like Roblox, Fortnite, and The Sandbox, as well as metaverse platforms, to expand brand reach, engage consumers, and unlock new revenue streams.
Key Topics Covered:
AR and VR Applications: Virtual try-ons, immersive fashion shows, and interactive shopping experiences that reduce returns and increase engagement.
Web3 Basics: Understanding blockchain and smart contracts to enhance transparency and trust.
3D Worlds: The role of platforms like Roblox, Fortnite, and The Sandbox in creating branded virtual spaces, gamified experiences, and virtual wearables.
Consumer Engagement: Building loyalty and storytelling through immersive, branded experiences.
Benefits:
Increased Efficiency: AR/VR reduces physical sampling and retail inefficiencies, streamlining the design-to-consumer process.
Unrealized Revenue Streams: Selling virtual wearables, hosting events in 3D worlds, and monetizing brand spaces.
Enhanced Storytelling: Gamified experiences create deeper emotional connections with consumers.
Increased Sales: Interactive try-ons and virtual showrooms boost consumer confidence, leading to higher conversions.
Learning Outcome:
Attendees will gain practical knowledge of AR, VR, and Web3, as well as how to leverage 3D worlds to enhance brand presence, unlock new revenue streams, and create immersive customer experiences.