Phase 1: Observation/Design Origins
Whether you are an emerging designer or a corporate design star, knowing what it takes to build consciously designed products is crucial to the product development process. You may not be in charge of all the decisions, but understanding the key steps and some resources for implementing will build your products that live up to sustainable and ethical standards.
Start with Why
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![2.png](https://static.wixstatic.com/media/81df82_a69998b03f9c4fbd8d61b949ffe6a496~mv2.png/v1/crop/x_0,y_7,w_925,h_553/fill/w_537,h_321,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/2.png)
Investigating the Market/Consumer Research
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![18.jpg](https://static.wixstatic.com/media/81df82_9ea0ae8df3944fc999f24222d4697acf~mv2.jpg/v1/fill/w_321,h_321,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/18.jpg)
Vetting & Testing your Idea
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![1.png](https://static.wixstatic.com/media/81df82_04788a6eaf7040f2a724430d1f90cfee~mv2.png/v1/crop/x_32,y_0,w_1545,h_924/fill/w_537,h_321,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/1.png)
Idea Documentation
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![6517650-SC-07-2021-35.JPG](https://static.wixstatic.com/media/81df82_5ec0000f79ed4d428cc9ce8edce23de3~mv2.jpg/v1/crop/x_0,y_568,w_5760,h_2703/fill/w_537,h_252,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/6517650-SC-07-2021-35_JPG.jpg)
Business Plan
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![3.png](https://static.wixstatic.com/media/81df82_e504d0ecf8f04cb4aa59d76d868d855d~mv2.png/v1/fill/w_537,h_303,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/3.png)
Brand Strategy
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![2.png](https://static.wixstatic.com/media/a3c153_4c9ff7f594c1414f9f7894e514098894~mv2.jpg/v1/fill/w_482,h_321,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/11062b_fd5c21cdc57f4b19b00f8ec0988396fe_.jpg)
Prototyping/Proof of Concept
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![2.png](https://static.wixstatic.com/media/a3c153_c3a1f52d22f34ebf807575c44a0b3c46~mv2.jpg/v1/crop/x_0,y_0,w_2686,h_1261/fill/w_537,h_252,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/hasan-almasi-nKNm_75lH4g-unsplash%20Copy_j.jpg)
Needs & Purpose
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![2.png](https://static.wixstatic.com/media/a3c153_c3a1f52d22f34ebf807575c44a0b3c46~mv2.jpg/v1/crop/x_0,y_0,w_2686,h_1261/fill/w_537,h_252,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/hasan-almasi-nKNm_75lH4g-unsplash%20Copy_j.jpg)
Consumer Construct
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![2.png](https://static.wixstatic.com/media/a3c153_c3a1f52d22f34ebf807575c44a0b3c46~mv2.jpg/v1/crop/x_0,y_0,w_2686,h_1261/fill/w_537,h_252,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/hasan-almasi-nKNm_75lH4g-unsplash%20Copy_j.jpg)
Budgeting
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![2.png](https://static.wixstatic.com/media/a3c153_c3a1f52d22f34ebf807575c44a0b3c46~mv2.jpg/v1/crop/x_0,y_0,w_2686,h_1261/fill/w_537,h_252,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/hasan-almasi-nKNm_75lH4g-unsplash%20Copy_j.jpg)
Investors
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![2.png](https://static.wixstatic.com/media/a3c153_c3a1f52d22f34ebf807575c44a0b3c46~mv2.jpg/v1/crop/x_0,y_0,w_2686,h_1261/fill/w_537,h_252,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/hasan-almasi-nKNm_75lH4g-unsplash%20Copy_j.jpg)
Calendar/ Timing
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![2.png](https://static.wixstatic.com/media/a3c153_c3a1f52d22f34ebf807575c44a0b3c46~mv2.jpg/v1/crop/x_0,y_0,w_2686,h_1261/fill/w_537,h_252,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/hasan-almasi-nKNm_75lH4g-unsplash%20Copy_j.jpg)
Circularity Map
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![nike-circularity-workbook.png](https://static.wixstatic.com/media/81df82_6270de573cd7414dbd308206730bf1a6~mv2.png/v1/crop/x_0,y_7,w_925,h_553/fill/w_537,h_321,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/nike-circularity-workbook.png)