IFD X HON FUTURE OF FASHION COURSE SERIES PRESENTS “FUTUREPROOF YOUR FASHION BRAND BOOTCAMP” An AI & Web3 Comprehensive Course for Fashion Creatives Why? “Leverage AI, AR, and Web3 to Stay Relevant in this New Digital Economy” Course Description: Step into the future of fashion with this transformative 2-day workshop designed for ambitious professionals, entrepreneurs, and students. Led by industry trailblazers, you’ll learn how to harness AI, blockchain, AR/VR, and digital assets to revolutionize your workflow, reduce waste, and unlock new revenue streams. Discover actionable strategies to streamline your design process, protect your IP, enhance consumer engagement, and build a thriving, community-driven fashion brand. With hands-on guidance and insights into emerging tech, this workshop equips you with the tools and confidence to scale your brand in today’s competitive, tech-driven landscape. Save time. Increase revenue. Lead the future of fashion. Early bird pricing available—reserve your spot now!
Session 1: Fashion Essentials in the AI Age
[INSTRUCTOR: CAMILE AVENT]
Title: "Launching with Confidence: Essentials for Fashion Startups in the AI Era"
Description:
Step into the future of fashion with foundational strategies designed for startups in the digital age. This session focuses on building or adapting a fashion business model to thrive in an AI-driven landscape. Learn how to incorporate cutting-edge tools like AI for design, operations, and consumer engagement, ensuring your brand is both innovative and resilient.
Learning Outcome:
Participants will understand how to integrate AI into their business models to enhance efficiency, innovate in design, and make informed decisions that drive sales and profitability.
Session 2: AR, VR, and Web3 for Fashion Brands [INSTRUCTOR: CASEY JENSEN]
Title: "Immersive Fashion: AR, VR, and Web3 in 3D Worlds"
Description:
Explore how Augmented Reality (AR), Virtual Reality (VR), and Web3 technologies are transforming fashion into immersive and interactive experiences. This session delves into the potential of 3D worlds like Roblox, Fortnite, and The Sandbox, as well as metaverse platforms, to expand brand reach, engage consumers, and unlock new revenue streams.
Learning Outcome:
Attendees will gain practical knowledge of AR, VR, and Web3, as well as how to leverage 3D worlds to enhance brand presence, unlock new revenue streams, and create immersive customer experiences.
Session 3: Marketing & Advertising in Digital Fashion [INSTRUCTOR: YOUMIE JEAN FRANCOIS]
Title: "Marketing for the Future: Scaling Your Brand in a Digital-First World"
Description:
In today’s fast-paced digital economy, mastering marketing strategies tailored for a tech-savvy audience is essential. This session provides a deep dive into marketing and advertising for digital fashion, focusing on building a global presence, leveraging AI for personalization, and creating impactful campaigns.
Learning Outcome:
Participants will learn to craft effective marketing strategies using AI and digital tools to boost sales, predict market trends, and convey powerful brand narratives.
Session 4: Storytelling & Fundraising for Fashion Entrepreneurs [INSTRUCTOR: KRISTOFFER KIZER]
Title: "Captivating Investors and Customers: Storytelling as the Key to Fundraising and Sales Success"
Description:
Storytelling is the heart of every successful fashion brand, and this session teaches you how to craft compelling narratives that resonate with investors and customers alike. Learn the art of pitching your vision, connecting emotionally with stakeholders, and securing the funding needed to launch and grow your brand.
Learning Outcome:
Attendees will develop skills to create engaging brand stories and learn effective fundraising techniques to secure investment and drive business growth.
Session 5: Digital Asset Creation, Blockchain, NFTs & Community Building [INSTRUCTOR: DR WEDNAUD J. RONELUS]
Title: "Building Communities and Revenue Streams with Digital Assets and Blockchain"
Description:
Unlock the transformative potential of digital assets and blockchain technology to futureproof your fashion brand. Learn why digital wearables, NFTs, and virtual collectibles are reshaping consumer engagement and creating new revenue streams. Discover how blockchain ensures transparency, safeguards intellectual property, and builds trust. Learn how blockchain technology provides transparency, authenticity, and IP protection, empowering your brand to curate meaningful connections and establish trust with your customers.
This session focuses on community-first strategies to ensure digital assets and collectibles foster long-term relationships while driving sustainable business growth.
Learning Outcome:
Participants will understand why digital assets are critical to engaging modern consumers and driving brand loyalty. and how blockchain enhances IP protection and transparency. Participants will learn how to leverage community-first strategies with Web3 tools, and digital assets , and NFTS.
Session 6: Generative AI for Fashion [INSTRUCTOR: MARGARIDA BERRETO]
Title: “Designing the Future: Hands-On Design and Storytelling with Generative AI
Description:
Discover how Generative AI is revolutionizing fashion design and business processes through hands-on learning. This session combines expert insights with a live demo of AI tools like MidJourney to empower you with practical skills for integrating AI into your workflow. Learn how AI saves time, enhances creativity, and drives pre-sales by generating photorealistic visuals, predicting trends, and reducing waste. Leave with the tools and confidence to apply AI in real-world scenarios, futureproofing your brand in a rapidly evolving industry.
Learning Outcome:
Participants will gain: hands-on experience with MidJourney and learn how to apply to other AI tools to generate designs and visuals. Attendees will learn practical strategies for integrating AI into workflows to save time and resources. Discover knowledge of how AI enhances pre-sales, reduces waste, and drives revenue. Participants will walk away with confidence in applying AI-driven storytelling and marketing to engage audiences