Generative AI for Fashion [INSTRUCTOR: MARGARIDA BERRETO]
Title: “Designing the Future: Hands-On Design and Storytelling with Generative AI
Description:
Discover how Generative AI is revolutionizing fashion design and business processes through hands-on learning. This session combines expert insights with a live demo of AI tools like MidJourney to empower you with practical skills for integrating AI into your workflow. Learn how AI saves time, enhances creativity, and drives pre-sales by generating photorealistic visuals, predicting trends, and reducing waste. Leave with the tools and confidence to apply AI in real-world scenarios, futureproofing your brand in a rapidly evolving industry. 
Key Topics Covered:
Why Generative AI Matters for Fashion: How AI aligns with sustainable practices by minimizing waste and optimizing workflows. Why mastering AI tools is essential for staying competitive in a tech-driven market.
Hands-On Demo: Creating with MidJourney: A guided walkthrough of MidJourney’s capabilities for generating photorealistic designs.
Practical tips: on incorporating AI-generated visuals into your design and marketing workflows. AI in Trend Predictions and Pre-Sales: Enhancing pre-sales strategies with high-quality, AI-generated campaign visuals.
AI in Marketing and Storytelling: Crafting impactful marketing visuals with AI tools.Using AI to create emotionally resonant content that connects with consumers. 
Benefits:
Practical Skills: Learn to create stunning visuals with MidJourney and other AI tools.
Efficiency: Save time and resources by automating design and marketing processes.
Cost Reduction: Reduce waste through AI-driven pre-sales and production insights.
Enhanced Creativity: Explore innovative design ideas generated by AI.
Increased Revenue: Boost sales with AI-optimized marketing and trend predictions.
Learning Outcome:
Participants will gain: hands-on experience with MidJourney and learn how to apply to other AI tools to generate designs and visuals. Attendees will learn practical strategies for integrating AI into workflows to save time and resources. Discover knowledge of how AI enhances pre-sales, reduces waste, and drives revenue. Participants will walk away with confidence in applying AI-driven storytelling and marketing to engage audiences.