From Values to Profit Define the Core Principles that Drive Your Lasting Business Success.  Strong core values are the glue that holds together a business and allows it to thrive in day-to-day circumstances and stay true to its unique mission. They lie at the heart of its business model and affect every area of its operation. It's no exaggeration to say that they can be the key to whether the business succeeds or fails. Every business needs to identify its core business values and make sure they're reflected in every aspect of its operation. Doing this offers a wide range of benefits that includes better branding, improved customer service, and a business that’s run more effectively. Learning Objectives: By the time you complete this course, you'll be able to: ➢ Recognize the importance of core values with real-life examples that show why defining them is critical. ➢ List the key elements in creating strong core values and be able to identify the core values of successful businesses. ➢ Identify your own personal core values to help guide you in choosing your business’ core values. ➢ Identify your own business core values and communicate them to everyone associated with your business. ➢ Use strategies to help you implement your core values to make sure your business stays on track. This course is broken down into 5 modules with an introduction and conclusion, to take you step-by-step through From Values To Profit..
 
Action Guide: You’ll get the best results from any course you participate in by completing the Action Steps at the end of each module. They will help you apply what you learn directly to your business and your life, maximizing the investment you’re making. Use the following Action Guide to record your answers, insights, and other notes for the Action Steps, which are outlined in your Course Book. You’ll want to refer to each module’s content as you complete the related steps. While we have left space in the guide for each action step, you may feel more comfortable using a separate notebook or digital application for your work. Use whatever method you feel most comfortable with and don’t feel constrained to using the space in the Action Guide alone. In addition, your course may have other Action Sheets, such as spreadsheets or planning templates, which are separate from the guide. Look out for those with your other course materials. Finally, you don’t have to complete all the steps at once. Instead, try setting a specific time on your calendar to work on them. And don’t feel that you have to get it right the first time. Learning is a process that happens as you apply your new skills and knowledge. You’ll want to return periodically to your Action Guide and both remind yourself of the work you’ve achieved and edit your answers as you see their impact. Have fun with it and enjoy the progress and successes that will happen as a result of your work! Inside