Recorded Live Session
 
Instructor: Rebecca Kaufman
 
Course Description:
Creative direction within a fashion design company involves developing a cohesive artistic vision that sets the tone for the brand's aesthetic direction. This process encompasses synthesizing cultural influences, market trends, and brand values to define a distinctive creative direction. It involves meticulous research, trend analysis, and conceptualization to craft a narrative that resonates with the target audience. The creative direction shapes the overall look and feel of the brand's collections and visual identity through a combination of mood boards, color palettes, fabric selections, and silhouette choices. It's about curating an immersive experience that evokes emotion and communicates the brand's essence through every design choice, creative execution, and the art of storytelling. Creative direction serves as the compass that guides the brand's creative endeavors, ensuring consistency, innovation, and relevance in the dynamic world of fashion.
 
Instructor Bio:
Rebecca is an innovative, purpose-driven global design and business leader with a career built around elevating brands and driving category, product and organizational performance for the world's leading consumer brands. Rebecca loves to solve problems and find different ways to create new space, drive brand affinity and spur business growth. Strategic and intuitive, Rebecca can create a vision and translate it into action by bringing together the best creative and business minds and encouraging diversity of thought and collaboration among cross-functional stakeholders. Together, they deliver game-changing, omnichannel plans and executions that motivate people to engage deeply with brands and products. A true global citizen, she's held senior creative positions at European brands, taught industrial design in China and created strategy and products for U.S. brands including Stanley and Nike, having worked across all parts of the business: product, brand, communications and general management. Competitive, strategic and fiercely committed to the power of the team, Rebecca is passionate and contagious in her drive to inspire multidisciplinary teams whose members are invested, engaged and driven to consistently perform to their absolute best.