People rarely become successful by accident. In most cases, those who start great
businesses or have enviable careers are able to do so because they’re motivated by
something much greater than money, fame, or status. They’re driven by their purpose in
life, otherwise known as their big ‘why.’
Your ‘why’ is the driving factor in your life, the impetus behind everything you do. It is the
purpose, cause, or belief that inspires you to action. It not only applies to your
professional life, but to your personal life too. Simon Sinek, marketing consultant,
bestselling author, and motivational speaker says, “We don’t have a professional WHY
and personal WHY. We are who we are wherever we are.” Your big ‘why’ is present and
consistent throughout all aspects of your life. It’s how you define who you are and why
you exist on this planet.
However, as we go through life we take on roles which can disguise our ‘why’ from
others, and often from ourselves too. This means that finding your singular ‘why’ can be
a challenge.
Your ‘why’ is personal to you, and it will be slightly different for everyone. Only you can
determine your ‘why’ and finding it requires deep self-awareness and self-reflection. It
isn’t a matter of looking for something outside of yourself. Your ‘why’ is inside you and
the challenge is to reveal it. When you do, you can tap into your ‘why’ to fuel your
success on whatever path you choose.
By the end of this course, you’ll be well on your way to uncovering your ‘why’ and using
it every day to feel more fulfilled in all aspects of your life.
Learning Objectives:
By the time you complete this course, you'll be able to:
Inside Fashion Design http://www.insidefashiondesign.com
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KNOW YOUR‘WHY’
➢ Identify why you need to get clear on your big ‘why’ and how it affects your whole
life if you don’t
➢ Connect with the true passions of your life so that you can feel empowered and
free to find and embrace your big ‘why’
➢ Get clarity around your life’s purpose and define your big ‘why’ so that you make
intentional choices about your life going forward
➢ Find practical ways to integrate your passion and your purpose into your current
(or planned) business or career, so that you are in alignment with your ‘why’ and
moving forward to achieve what you desire
➢ Consolidate and implement your learning and plan future action steps so you can
achieve the goals you set for this course
This course is broken down into 5 modules to take you through how to discover the
purpose that will motivate you through all your ups and downs in business.
The modules follow a logical order, so while you can skip around if you want, it’s best to
work through them one at a time.
As you go through each module, use your Action Guide to help you complete the Action
Steps at the end of each.