People rarely become successful by accident. In most cases, those who start great
businesses or have enviable careers are able to do so because they’re motivated by
something much greater than money, fame, or status. They’re driven by their purpose in
life, otherwise known as their big ‘why.’
Your ‘why’ is the driving factor in your life, the impetus behind everything you do. It is the
purpose, cause, or belief that inspires you to action. It not only applies to your
professional life, but to your personal life too. Simon Sinek, marketing consultant,
bestselling author, and motivational speaker says, “We don’t have a professional WHY
and personal WHY. We are who we are wherever we are.” Your big ‘why’ is present and
consistent throughout all aspects of your life. It’s how you define who you are and why
you exist on this planet.
However, as we go through life we take on roles which can disguise our ‘why’ from
others, and often from ourselves too. This means that finding your singular ‘why’ can be
a challenge.
Your ‘why’ is personal to you, and it will be slightly different for everyone. Only you can
determine your ‘why’ and finding it requires deep self-awareness and self-reflection. It
isn’t a matter of looking for something outside of yourself. Your ‘why’ is inside you and
the challenge is to reveal it. When you do, you can tap into your ‘why’ to fuel your
success on whatever path you choose.
By the end of this course, you’ll be well on your way to uncovering your ‘why’ and using
it every day to feel more fulfilled in all aspects of your life.
Learning Objectives:
By the time you complete this course, you'll be able to: ➢ Identify why you need to get clear on your big ‘why’ and how it affects your whole life if you don’t ➢ Connect with the true passions of your life so that you can feel empowered and free to find and embrace your big ‘why’ ➢ Get clarity around your life’s purpose and define your big ‘why’ so that you make intentional choices about your life going forward ➢ Find practical ways to integrate your passion and your purpose into your current (or planned) business or career, so that you are in alignment with your ‘why’ and moving forward to achieve what you desire ➢ Consolidate and implement your learning and plan future action steps so you can achieve the goals you set for this course This course is broken down into 5 modules to take you through how to discover the purpose that will motivate you through all your ups and downs in business. The modules follow a logical order, so while you can skip around if you want, it’s best to work through them one at a time. As you go through each module, use your Action Guide to help you complete the Action Steps at the end of each. 
 
Action Guide:  You’ll get the best results from any course you participate in by completing theAction Steps at the end of each module. They will help you apply what you learndirectly to your business and your life, maximizing the investment you’re making.Use the following Action Guide to record your answers, insights, and other notes forthe Action Steps, which are outlined in your Course Book. You’ll want to refer to eachmodule’s content as you complete the related steps.While we have left space in the guide for each action step, you may feel morecomfortable using a separate notebook or digital application for your work. Usewhatever method you feel most comfortable with and don’t feel constrained to usingthe space in the Action Guide alone.In addition, your course may have other Action Sheets, such as spreadsheets orplanning templates, which are separate from the guide. Look out for those with yourother course materials.Finally, you don’t have to complete all the steps at once. Instead, try setting aspecific time on your calendar to work on them. And don’t feel that you have to get itright the first time. Learning is a process that happens as you apply your new skillsand knowledge. You’ll want to return periodically to your Action Guide and bothremind yourself of the work you’ve achieved and edit your answers as you see theirimpact.Have fun with it and enjoy the progress and successes that will happen as a result ofyour work!